“Knowledge is Power,” a new ACDelco program, is designed to help independent
service centers strengthen their relationships with their female customers by
helping women ask the right questions about vehicle care and making them more
knowledgeable consumers. ACDelco is offering the program to more than 6,000
independent service facilities nationwide, including members of the ACDelco
Total Service Support (TSS) network.
Shops are encouraged to order “Knowledge is Power” booklets,
which answer some of women’s most common car care questions. The booklets can
be given to consumers and placed in waiting rooms. ACDelco also is offering a
complete seminar kit covering key car maintenance, repair, travel and passenger
safety issues that shops can present in their own stores.
The ACDelco “Knowledge is Power” seminars at Airpark Auto Service in Scottsdale, AZ, are so popular, they fill up almost immediately after they are announced.
Shop owners can customize the “Knowledge is Power” seminar or present it
“as-is.” It includes marketing tools such as posters, booklets, banners, ad
templates, a sample press release and advice on how to build “buzz” with social
“We know many women may approach car care differently than men, ask different
kinds of questions and have different expectations of how a service provider
should engage them,” said Nancy McLean, ACDelco and GM wholesale marketing.
“‘Knowledge is Power’ helps shop owners connect more effectively with their
customers, and it empowers customers with the information they need to
confidently make car service decisions.”
Sample “Knowledge is Power” topics include:
Preventive car care services and when they’re needed;
How to accurately and completely describe vehicle troubles
to a technician;
How certain vehicle components work and when they may need
repair, replacement or maintenance;
Symptoms, noises and smells that may indicate potential
How to stay safe in the event of a vehicle breakdown.
Women who attend an ACDelco “Knowledge is Power” seminar have a greater understanding of what’s under the hood of their vehicles.
“Strong business relationships are built on trust, and customers tend to
support and recommend businesses that help them be more informed consumers,”
For more information about how to obtain “Knowledge is
Power” booklets and the seminar kit, contact your ACDelco representative,
ACDelco warehouse distributor,
acdelcostore.com or visit acdelcotechconnect.com.
Photos courtesy of Airpark Auto Service, Scottsdale, AZ.